Category

Hospitality

When Extended-Stay Hotels Scale: Social Media Shift Hospitality

When Extended-Stay Hotels Scale: Social Media Shift

Extended-stay properties are a different animal from transient hotels. When a single property or a small portfolio operates its social channels, the work is tactical: local posts, promotions, and occasional paid boosts. But once extended-stay growth accelerates — more rooms, more locations, longer-stay guests, corporate accounts and partnerships — the old social media setup stops working. This post explains what changes across team, operations, marketing and measurement, what breaks first, and what to evaluate when selecting a digital marketing partner…
digitalrpi
May 6, 2026
7 Paid Search Mistakes Resorts Make When OTAs Eat Your Margins Hospitality

7 Paid Search Mistakes Resorts Make When OTAs Eat Your Margins

Why this matters for resorts right now Resorts are watching margins shrink as OTAs capture bookings and take commissions. Investing in hotel PPC or hospitality PPC can recover direct revenue, but mismanaged hotel paid search campaigns often hand money to OTAs anyway. This post explains common paid search mistakes resorts make, why they happen, what they break, and what a better vendor-ready approach looks like for owners, GMs, and marketing directors evaluating a digital advertising agency or digital marketing agency.…
digitalrpi
May 5, 2026
When Independent Hotels Grow: How Website Development Must Change Hospitality

When Independent Hotels Grow: How Website Development Must Change

Why the website that launched your hotel will stop working Independent hotels typically launch with a pragmatic website: a clean template, a booking engine plug-in, and a few promotional pages. That setup is cost-effective and fast, and it often performs well when demand is local and volumes are modest. But growth changes everything. As properties scale — adding rooms, packages, distribution channels and multi-property operations — the demands on hotel website development and hotel website design increase sharply. What used…
digitalrpi
May 3, 2026
How Much Should You Budget for Hotel Revenue Management? Cost & Timeline Guide for Low Direct-Booking Properties Hospitality

How Much Should You Budget for Hotel Revenue Management? Cost & Timeline Guide for Low Direct-Booking Properties

Why revenue management matters when paid spend isn't moving the needle For hotels relying heavily on OTAs with low direct bookings, hotel revenue management is less about tactical ad buys and more about reshaping the revenue mix, improving pricing strategy, and aligning distribution strategy to profitability. Decision-makers — owners, GMs, revenue directors — need to understand what drives budget and schedule when paid digital advertising isn’t producing measurable lift, because throwing more media spend at a distribution problem rarely fixes…
digitalrpi
May 2, 2026
Decision breakdown: Choosing Social Selling Training for Renovated Hotels Hospitality

Decision breakdown: Choosing Social Selling Training for Renovated Hotels

You’ve just finished a major renovation and poured capital into refreshed rooms, upgraded F&B and new amenities — but social posts and influencer content aren’t converting viewers into reservations. Choosing the right social selling training approach can be the difference between beautiful visuals that produce warm leads and content that actually drives bookings and group business. Below is a practical decision breakdown for hotel owners, general managers and marketing directors evaluating vendors, tradeoffs, costs, timelines and operational impact. Why social…
digitalrpi
May 1, 2026
Paid Search Costs & Timelines for Extended-Stay Hotels Hospitality

Paid Search Costs & Timelines for Extended-Stay Hotels

Why extended-stay properties care about hotel paid search right now Extended-stay hotels face a unique squeeze: long average stays make each booking more valuable, but online travel agencies (OTAs) and metasearch fees can erode long-term profitability. A focused hotel PPC program or broader hotel paid search strategy is one of the fastest levers to increase direct bookings and reduce OTA dependence — but only if you understand what drives cost, timeline, and risk. This guide is written for owners, general…
digitalrpi
April 29, 2026
Resorts Lose Bookings When Tracking Is Broken Hospitality

Resorts Lose Bookings When Tracking Is Broken

Why unclear cross-channel tracking kills revenue for resorts When a resort can't tell which channels drive direct bookings, every marketing dollar becomes a guess. Owners, general managers and marketing directors in hospitality need reliable signals to justify spend across OTAs, paid search, metasearch, social and email. Without clear attribution, the consequences aren't just inefficient budgets — they include lost room nights, weaker group and ancillary revenue, and an inability to prioritize seasonal or local campaigns that actually move the needle.…
digitalrpi
April 28, 2026
Mobile Conversion Mistakes Boutique Hotels Make Hospitality

Mobile Conversion Mistakes Boutique Hotels Make

Why mobile underperformance matters for boutique hotels Decision-makers at boutique hotels know runway is measured in bookings, not pageviews. When a hotel website development project fails to prioritize mobile, you lose direct bookings, increase reliance on OTAs, and erode margins. This post explains the specific mistakes hospitality teams and vendors make during hotel website design and hospitality website development that cause poor mobile conversion — and how to evaluate vendors, tradeoffs, and timelines so you avoid them. 1. Treating mobile…
digitalrpi
April 27, 2026
Social Selling Training Cost & Timeline for Hotels Hospitality

Social Selling Training Cost & Timeline for Hotels

Hotels and resorts with strong social audiences but weak direct bookings often ask the same question: should we invest in social selling training, and if so how much will it cost and how long will it take? This guide is written for owners, general managers, and marketing directors evaluating vendors. It explains what drives budget and schedule when social content isn’t translating to bookings, what decision-makers commonly misunderstand, and how to judge tradeoffs between price, speed, and long-term impact. What…
digitalrpi
April 25, 2026
Choosing the right social media for renovated hotels Hospitality

Choosing the right social media for renovated hotels

You’ve invested in a renovation and expect a lift in direct bookings — but the numbers are flat. Choosing the right social media approach now is less about posting pretty photos and more about aligning creative, paid distribution, and operations so the new look actually drives revenue. Below is a practical decision breakdown to help owners, GMs, and marketing directors weigh cost, timeline, risk, and measurement before you sign with a vendor. In-house team: control and brand consistency, higher overhead…
digitalrpi
April 24, 2026