Category

Hospitality

When Extended-Stay Hotels Outgrow Their Website Hospitality

When Extended-Stay Hotels Outgrow Their Website

Why growth changes the website problem Extended-stay properties operate differently than transient hotels: longer average stays, recurring billing, corporate or relocation bookings, and more ancillary services. As an extended-stay portfolio grows, those differences amplify across team structure, operations, marketing and measurement. What worked for a small property — a simple CMS, a basic booking widget, and manual rate rules — starts to create lost revenue, inefficiency and guest friction. Early-stage vs. growth-stage website needs In the early stage, owners and…
digitalrpi
March 4, 2026
Revenue Management Costs & Timeline for Resorts Hospitality

Revenue Management Costs & Timeline for Resorts

Why understanding hotel revenue management budgets matters for resort owners Related reading: Hotel PPC Costs & Timelines: Reducing OTA Dependence Resort owners, general managers and marketing directors are used to looking at ROI, but hotel revenue management is not a single line-item that either works or fails in 30 days. It’s a mix of strategy, tech, data feeds, and ongoing execution. When paid spend isn’t producing measurable lift — or you suspect it’s the pricing and distribution rather than marketing…
digitalrpi
March 3, 2026
Social Selling Training for Growing Boutique Hotels Hospitality

Social Selling Training for Growing Boutique Hotels

Why social selling training must evolve as boutique hotels scale When a boutique hotel is a single property with a small team, social selling training is often informal, owner-driven and tightly linked to immediate booking promotions. That setup works short-term. But when a boutique brand adds properties, opens new revenue streams (F&B, meetings, memberships) or centralizes operations, the old training quickly stops working. Decision-makers — owners, general managers and marketing directors — need to understand what changes, what breaks and…
digitalrpi
March 2, 2026
Hotel PPC Costs & Timelines: Reducing OTA Dependence Hospitality

Hotel PPC Costs & Timelines: Reducing OTA Dependence

Why hotels with low direct bookings need a different paid search approach When OTAs are capturing a large share of bookings, owners and GMs ask the same question: can hospitality PPC help increase direct bookings without wasting marketing dollars? The short answer is yes — but costs and timelines differ wildly from a generic digital advertising program. This post explains what actually drives budget and schedule for hotel paid search so you can evaluate vendors and tradeoffs with confidence. Primary…
digitalrpi
February 28, 2026
Why Renovated Hotels Struggle When Tracking Is Unclear Hospitality

Why Renovated Hotels Struggle When Tracking Is Unclear

When a refresh doesn’t translate to more bookings New guest rooms, refreshed public spaces and upgraded F&B are investments meant to increase average daily rate and occupancy. But many hotels—especially recently renovated properties—see little or no lift after opening because tracking and channel attribution are unclear. For owners, general managers and marketing directors, the problem isn’t the renovation: it’s the lack of a coherent hotel SEO and analytics strategy that connects website behavior, paid channels, and local presence to real…
digitalrpi
February 27, 2026
Avoid Mobile Conversion Mistakes for Destination Hotels Hospitality

Avoid Mobile Conversion Mistakes for Destination Hotels

Mobile traffic often dominates guest searches for destination hotels, but many hospitality teams still see poor phone conversions. For owners, GMs and marketing directors evaluating hotel website development vendors, the gaps are less about aesthetics and more about tradeoffs: performance, analytics, booking flow complexity, and ongoing maintenance. Below are the common development mistakes destination hotels make when the site converts poorly on mobile, why they happen, what they break, and what a better approach looks like. 1. Treating mobile as…
digitalrpi
February 26, 2026
Resort Social Selling Training Mistakes to Avoid Hospitality

Resort Social Selling Training Mistakes to Avoid

Why your social posts aren’t turning into bookings Resort teams publish beautiful imagery, clever captions and run paid social, yet booking volume lags. For decision-makers—owners, GMs and marketing directors—this is usually not a creative problem but a commercial alignment problem. Social selling training and a repeatable social selling strategy are the bridges between content and revenue. When those bridges are built poorly, months of effort become vanity metrics instead of incremental revenue. Mistake 1 — Treating social as a channel,…
digitalrpi
February 24, 2026
Social Media Strategy for Boutique Hotels That Converts Hospitality

Social Media Strategy for Boutique Hotels That Converts

If direct bookings have stalled, the social strategy you pick now will determine whether the next marketing dollar produces a reservation or just another like. This decision breakdown lays out realistic options—costs, timelines, measurable outcomes, and operational impact—so owners, general managers and marketing directors can pick the right social media approach for boutique hotels and connect hospitality social media to conversion. Why social still matters for boutique hotels when bookings are flat Social media for hotels is not just brand…
digitalrpi
February 23, 2026
Decision breakdown: choosing the right hotel paid search approach Hospitality

Decision breakdown: choosing the right hotel paid search approach

If OTAs are taking too much margin, deciding how to invest in hotel PPC is one of the fastest, highest-impact moves an independent property can make. The right hotel paid search approach reduces OTA dependence, increases direct bookings and gives revenue teams control over budget allocation—if you pick the option that matches your scale, timeline and operational bandwidth. Why this decision matters now Every dollar you give to an OTA is margin you can't redeploy into improvements, staffing or marketing.…
digitalrpi
February 22, 2026
Website Development Choices for Renovated Hotels Hospitality

Website Development Choices for Renovated Hotels

If you’ve just finished a property renovation and your current website converts poorly on mobile, the decision you make about hotel website development will directly affect direct bookings, guest perception and your marketing budget. This guide breaks down practical options, real tradeoffs, and the questions to ask before hiring a digital marketing or digital advertising agency so your new physical product is represented by a fast, conversion-focused online experience. The choice that matters: a short framework Before comparing approaches, decide…
digitalrpi
February 20, 2026