Category

Hospitality

When a resort grows: how hotel website development needs to change Hospitality

When a resort grows: how hotel website development needs to change

Why growth forces a rethink of hotel website development Early-stage resorts can get away with a lean website: a strong hero image, a basic booking widget, a few pages of amenities, and a simple analytics pixel. That setup is fast to build and inexpensive to maintain, but it assumes low complexity — few room types, a single market, limited packages and minimal integration needs. When occupancy goals, distribution complexity and revenue targets scale, the same website becomes a constraint. Decision-makers…
digitalrpi
June 2, 2026
Social Selling Training Mistakes for Independent Hotels Hospitality

Social Selling Training Mistakes for Independent Hotels

Why this matters for independent hotels Independent hotels pour time and budget into social content—Instagram posts, Facebook ads, reels—but often see little impact on direct bookings. That gap usually comes down to training and strategy, not creativity. A social post that generates engagement but not bookings is a lost revenue opportunity and an inefficient marketing spend. For owners, GMs, and marketing directors evaluating vendors, understanding common social selling training mistakes clarifies tradeoffs around costs, timelines, and risk. Mistake 1: Treating…
digitalrpi
May 31, 2026
8 Social Media Mistakes Hotels Make When Direct Bookings Are Flat Hospitality

8 Social Media Mistakes Hotels Make When Direct Bookings Are Flat

Why this matters now When direct bookings plateau, social media often gets blamed — and sometimes rightly so. For owners, GMs and marketing directors evaluating vendors, the key is distinguishing surface-level activity from an intentional, conversion-focused hospitality social media program. This post outlines common mistakes properties make, what each one breaks (revenue, reputation, measurement), and what a better approach looks like in terms of tradeoffs, costs, and timelines. Mistake 1: Treating social as a content silo Why it happens: Social…
digitalrpi
May 30, 2026
Hotel Paid Search Cost & Timeline After Renovation Hospitality

Hotel Paid Search Cost & Timeline After Renovation

Why paid search matters for newly renovated hotels When a property finishes a renovation, the commercial goal is simple: translate refreshed assets and higher room rates into more direct bookings and less reliance on OTAs. Investing in hotel paid search or hospitality PPC is often the fastest way to capture high-intent guests searching for your newly positioned rooms. But owners, GMs, and marketing directors must understand what actually drives cost and schedule so the program is set up to increase…
digitalrpi
May 29, 2026
Mobile Conversion Mistakes for Extended-Stay Hotels Hospitality

Mobile Conversion Mistakes for Extended-Stay Hotels

Why mobile matters more for extended-stay properties Extended-stay guests behave differently: longer booking windows, corporate bookers, repeat or extended reservations, and more on-the-go decision-making. For hotel owners and GMs evaluating vendors, poor mobile performance is not just an inconvenience — it directly reduces conversions and prevents you from capturing longer-stay revenue. A hospitality website development partner that treats mobile as an afterthought will cost you lost bookings and wasted ad spend. Mistake 1 — Treating a responsive theme as a…
digitalrpi
May 27, 2026
Decision breakdown: choosing the right Revenue Management approach for resorts when paid spend isn’t producing measurabl Hospitality

Decision breakdown: choosing the right Revenue Management approach for resorts when paid spend isn’t producing measurabl

Decision breakdown: choosing the right Revenue Management approach for resorts when paid spend isn’t producing measurable lift You’re responsible for a resort’s topline and you’ve poured money into paid channels only to see bookings stagnate or yield fall. The decision to invest in a formal hotel revenue management program can feel high-stakes: it impacts pricing, distribution relationships, operations and profit. Below is a practical breakdown of the common approaches, the tradeoffs you should weigh, and the signals that tell you…
digitalrpi
May 26, 2026
Decision breakdown: Choosing social selling training for boutique hotels Hospitality

Decision breakdown: Choosing social selling training for boutique hotels

Boutique hotel owners and marketing leaders increasingly ask the same question: our social content gets likes and saves, but it doesn’t reliably convert into direct bookings. Choosing the right social selling training approach is a decision about cost, timeline, risk and how tightly marketing must hand off to revenue teams. This guide breaks down practical options so you can evaluate vendors, set expectations and minimize disruption to operations. Why social selling training matters for boutique hotels Social selling for hospitality…
digitalrpi
May 25, 2026
Choosing Paid Search for Hotels Losing Direct Bookings Hospitality

Choosing Paid Search for Hotels Losing Direct Bookings

Related reading: Choosing Hotel Website Development When Mobile Fails When OTAs are taking a growing share of room revenue, choosing the right paid search approach is a strategic decision that affects margin, operations, and long-term brand health. This decision breakdown lays out practical tradeoffs—cost, timeline, risk, measurement, and operational impact—for hotel owners, general managers, and marketing directors weighing hotel PPC options to increase direct bookings and reduce OTA dependence. Three realistic paid search approaches and what they mean in practice…
digitalrpi
May 23, 2026
Search engine optimization cost & timeline for newly renovated hotels Hospitality

Search engine optimization cost & timeline for newly renovated hotels

Why renovated properties complicate hotel SEO budgets Renovation gives a hotel a fresh story to tell — new rooms, updated amenities, refreshed F&B concepts — but that freshness doesn't automatically translate into better search performance. For decision-makers evaluating a hotel marketing agency or digital advertising agency, the key is understanding how the renovation changes the scope of typical hospitality SEO work and why that impacts both cost and schedule. Primary cost drivers: what agencies will bill for and why Data…
digitalrpi
May 22, 2026
Choosing Hotel Website Development When Mobile Fails Hospitality

Choosing Hotel Website Development When Mobile Fails

Related reading: Boutique Hotels: Social Media When Bookings Are Flat If your destination hotel’s website is bleeding bookings on mobile, the decision you make next will affect revenue, OTA reliance, and operational workload for months. This guide breaks down realistic hotel website development options, costs, timelines, measurement approaches, and vendor tradeoffs so owners, GMs, and marketing directors can avoid wasting budget on the wrong path. Why the mobile conversion problem changes the decision Poor mobile conversion is rarely a single…
digitalrpi
May 21, 2026