Hotel website redesign that increases direct bookings
Hospitality
Redesigning a hotel's website is a common project — but looking nicer doesn't automatically increase direct bookings. Owners, general managers and marketing directors need a redesign that balances brand, bookings and operations. This post highlights the most common mistakes hospitality teams make during hotel website development and hospitality website design projects, why they happen, what they break, and what a better approach looks like. It focuses on tradeoffs you’ll face with vendors, costs, timelines, and risk so you can evaluate…