Tag

Hotels

Scaling Social Media for Growing Destination Hotels Hospitality

Scaling Social Media for Growing Destination Hotels

Growth changes everything: team, operations, marketing, measurement Related reading: Scaling Social Selling Training for Growing Hotels When a destination hotel moves from boutique or regional to a growth trajectory—more distribution channels, more group business, larger OTAs and a bigger mix of leisure and corporate travelers—the expectations for social media shift dramatically. What used to be handled as a lightweight content channel becomes a mission-critical revenue and reputation engine. That affects four areas you need to evaluate now: team, operations, marketing…
digitalrpi
July 5, 2026
Paid Search Mistakes Extended-Stay Hotels Make Hospitality

Paid Search Mistakes Extended-Stay Hotels Make

Why this matters for extended-stay properties Extended-stay hotels operate with different guest behaviors, higher lifetime value, and a longer decision cycle than typical transient stays. When hotel PPC or hospitality PPC programs don't account for those differences, paid spend can look active without producing measurable lift in revenue or occupancy. This guide is written for owners, general managers, and marketing directors evaluating agencies or internal investments so you can spot realistic failures, weigh tradeoffs, and choose an approach that increases…
digitalrpi
July 4, 2026
What Changes in Hotel Website Development When Resorts Start Growing (and Why the Old Setup Stops Working) Hospitality

What Changes in Hotel Website Development When Resorts Start Growing (and Why the Old Setup Stops Working)

Why growth forces a rethink of hotel website development When a resort moves from a handful of rooms and a single marketing manager to a larger property or portfolio with multiple revenue streams, the website that "worked" suddenly becomes a bottleneck. Early-stage sites are built for speed to market, clarity, and low cost; growth-stage sites need to support complex operations, higher traffic, richer experiences, and measurable ROI. The shift affects team roles, operational processes, creative output, and the technical stack…
digitalrpi
July 2, 2026
Scaling Social Selling Training for Growing Hotels Hospitality

Scaling Social Selling Training for Growing Hotels

Why social selling training needs to change as your hotel grows Related reading: Avoid These Medical Social Media Mistakes in Clinics Most independent hotels start social selling with one or two staff posting offers, answering messages, and converting direct inquiries. That "founder" setup works while the team is small and the funnel is simple. But growth — whether adding rooms, opening a second property, or launching a new food & beverage outlet — forces changes across team structure, operations, marketing,…
digitalrpi
June 30, 2026
Paid search cost & timeline for renovated hotels with poor mobile conversion Hospitality

Paid search cost & timeline for renovated hotels with poor mobile conversion

Why a renovation doesn't automatically lower your hotel paid search costs Renovation photos and new inventory are great for bookings, but paid search economics depend on more than fresh visuals. For newly renovated properties whose website converts poorly on mobile, hotel PPC performance is almost always worse than expected: you can buy clicks but not bookings. Decision-makers need to understand the separate cost centers and timeline gates — what the digital advertising agency will do, what requires your ops or…
digitalrpi
June 28, 2026
How Local SEO Helps Chiropractors Attract Patients Hospitality

How Local SEO Helps Chiropractors Attract Patients

Why chiropractors should care about local search—and how hospitality SEO experience applies Decision-makers at chiropractic practices often view search engine optimization as an optional marketing channel. That underestimates how patients search for care locally and how specialized expertise transfers across industries. Agencies that have built robust hotel SEO and hospitality SEO programs understand local intent, reputation management, and multi-location coordination — all directly relevant to a chiropractic clinic looking to reliably attract new patients in a specific catchment area. Problem:…
digitalrpi
June 27, 2026
10 Chiropractic Website Mistakes Costing You New Patients Hospitality

10 Chiropractic Website Mistakes Costing You New Patients

Why these website mistakes matter for chiropractic practices Chiropractic clinics compete on trust, convenience, and clarity. A website that looks modern but underperforms on patient acquisition quietly costs revenue every month. Decision-makers evaluating vendors need concrete criteria to judge tradeoffs in cost, timeline, technical risk and long-term maintenance—this guide highlights the common failures that drive prospective patients away and what to ask for instead. Mistake 1 — Slow site speed that kills appointment intent Why it happens: Cheap hosting, unoptimized…
digitalrpi
June 26, 2026
Social Selling Mistakes Extended-Stay Hotels Make Hospitality

Social Selling Mistakes Extended-Stay Hotels Make

Why social selling matters for extended-stay properties Related reading: Decision breakdown: website development options for low‑booking hotels Extended-stay hotels rely on longer booking windows, corporate contracts, relocation business and repeat stays. A social selling strategy tuned to that buyer journey can shorten decision cycles and increase conversion value per booking. But many properties see high engagement on social channels without the expected uptick in reservations. For owners, GMs and marketing directors evaluating vendors, the difference usually comes down to execution…
digitalrpi
June 24, 2026
Choosing the Right Social Media Approach for Resorts Hospitality

Choosing the Right Social Media Approach for Resorts

When direct bookings have flattened, social media becomes a strategic lever — not just a branding channel. Resort owners, general managers and marketing directors face a practical decision: invest in social media now and how? The right path depends on budget, time-to-impact, operational bandwidth and your willingness to accept measurement uncertainty. This breakdown compares realistic vendor models and the tradeoffs you’ll see for hospitality brands. Option 1 — Full-service hospitality social media agency What it is: Outsourcing strategy, content, paid…
digitalrpi
June 23, 2026
Decision breakdown: Paid Search for boutique hotels Hospitality

Decision breakdown: Paid Search for boutique hotels

Related reading: Decision breakdown: website development options for low‑booking hotels Boutique hoteliers increasingly ask the same strategic question: when OTAs are taking too much margin, what paid search approach will actually increase direct bookings and improve net revenue? This decision isn't just about hiring someone to buy clicks — it's about choosing a partner and a model that aligns with revenue targets, operational capacity, and brand positioning. The right hotel PPC plan connects campaign strategy to landing page conversion, call…
digitalrpi
June 22, 2026