Social Selling Training Mistakes for Independent Hotels
Hospitality
Why this matters for independent hotels Independent hotels pour time and budget into social content—Instagram posts, Facebook ads, reels—but often see little impact on direct bookings. That gap usually comes down to training and strategy, not creativity. A social post that generates engagement but not bookings is a lost revenue opportunity and an inefficient marketing spend. For owners, GMs, and marketing directors evaluating vendors, understanding common social selling training mistakes clarifies tradeoffs around costs, timelines, and risk. Mistake 1: Treating…