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When OTAs Take Too Much Margin: What a Real Hotel Paid Search Strategy Looks Like Hospitality

When OTAs Take Too Much Margin: What a Real Hotel Paid Search Strategy Looks Like

Why resorts feel squeezed as OTAs capture bookings Online travel agencies (OTAs) have changed guest behavior and distribution economics: they invest heavily in brand presence, bidding on your hotel name and making it frictionless for travelers to compare and book. For many resorts that means rising commission costs and eroding margins. A professional hotel paid search approach isn’t about outbidding OTAs at all costs — it’s about regaining control over demand, improving lead quality, and using paid channels to increase…
digitalrpi
February 10, 2026
Introducing GEO: The New SEO for Medical Practices Healthcare

Introducing GEO: The New SEO for Medical Practices

Why this matters now: SEO has changed Search no longer rewards only keyword-rich pages and citations. With generative models influencing search results and how engines understand content, decision-makers in clinics and practices need to think beyond traditional medical SEO. The emerging approach—Generative Engine Optimization (GEO)—combines modern on-page SEO, technical SEO, structured data, and a strategy for serving search intent as interpreted by generative systems. For owners, practice managers, and marketing directors, GEO is a vendor-level decision: it changes what you…
digitalrpi
January 28, 2026