Tag

Hotels

What Changes in Website Development When Resorts Grow Hospitality

What Changes in Website Development When Resorts Grow

Growth changes everything — from team structure to online conversion goals Related reading: Revenue Management Cost & Timeline for Specialty Practices When a single-property resort becomes a multi-property operation or its revenue and marketing scope scale significantly, the website that once worked starts to show cracks. Owners, general managers, and marketing directors need to recognize that hotel website development at scale is less about a prettier homepage and more about systems, governance, and measurable business outcomes. This post explains what…
digitalrpi
February 2, 2026
Social Selling Training Mistakes for Independent Hotels Hospitality

Social Selling Training Mistakes for Independent Hotels

Paid social campaigns that fail to move bookings frustrate owners, general managers, and marketing directors. When paid spend doesn’t produce measurable lift, the problem is often not the media buy — it’s how social selling training and strategy are designed (or not). This article lays out the most common mistakes independent hotels make, why they happen, what they break, and what a better approach looks like. If you’re evaluating vendors — whether a digital marketing agency, a digital advertising agency,…
digitalrpi
January 31, 2026
7 Social Media Mistakes Costing Hotels Direct Bookings Hospitality

7 Social Media Mistakes Costing Hotels Direct Bookings

If your property is investing in hospitality social media but not seeing direct bookings, the problem usually isn’t "social" — it’s strategy, measurement, or vendor choice. This post is for owners, general managers, and marketing directors who need to evaluate tradeoffs, timelines, costs, and risks when hiring a digital marketing agency or digital advertising agency for hotel social media marketing. 1. Posting Great Content with No Conversion Path Why it happens: Creative teams prioritize aesthetics and engagement metrics (likes, comments)…
digitalrpi
January 30, 2026
Paid Search Cost & Timeline for Newly Renovated Hotels: What Drives Budget and Schedule When Direct Bookings Are Flat Hospitality

Paid Search Cost & Timeline for Newly Renovated Hotels: What Drives Budget and Schedule When Direct Bookings Are Flat

Why paid search matters after a renovation Renovations reset guest perception but do not automatically restore direct bookings. When your property in Orlando or elsewhere in Florida reopens with new rooms, upgraded F&B, or refreshed branding, paid search is often the fastest channel to surface those changes to high-intent travel shoppers. A focused hotel PPC program can help you increase direct bookings and reduce OTA dependence — but cost and timeline look different for renovated properties versus steady-state campaigns. Primary…
digitalrpi
January 29, 2026
Hotel website redesign that increases direct bookings Hospitality

Hotel website redesign that increases direct bookings

Redesigning a hotel's website is a common project — but looking nicer doesn't automatically increase direct bookings. Owners, general managers and marketing directors need a redesign that balances brand, bookings and operations. This post highlights the most common mistakes hospitality teams make during hotel website development and hospitality website design projects, why they happen, what they break, and what a better approach looks like. It focuses on tradeoffs you’ll face with vendors, costs, timelines, and risk so you can evaluate…
digitalrpi
January 27, 2026
How revenue strategy should change what your hotel ads actually say Hospitality

How revenue strategy should change what your hotel ads actually say

Deciding how to align hotel revenue management with marketing isn’t academic — it directly affects RevPAR, guest mix, and profitability. Owners, GMs, and marketing directors need to evaluate vendor approaches that translate rate and demand signals into ad messaging, offers, and distribution without creating operational headaches or brand confusion. Why revenue management and marketing must speak the same language Revenue management determines who you want in the room and at what price; marketing determines how to tell them. When pricing…
digitalrpi
January 26, 2026
Social Selling Training for Hotels: Convert Group Leads Hospitality

Social Selling Training for Hotels: Convert Group Leads

For hotel owners, general managers, and marketing directors, investing in social selling training can move your team from posting content to generating qualified group leads that feed revenue. The decision is not just about training—it's about choosing a delivery model that aligns with your operations, budget, CRM workflows, and sales enablement goals. Why social selling matters for hospitality sales teams Group business (meetings, weddings, corporate retreats) requires relationship building and timely lead nurturing. A social selling strategy trains your sales…
digitalrpi
January 25, 2026
Hotel Google Ads: Drive Direct Bookings with PPC Hospitality

Hotel Google Ads: Drive Direct Bookings with PPC

Choosing how to invest in hotel paid search is a decision with immediate impact on revenue, OTA dependence, and marketing ROI. For owners, GMs, and marketing directors evaluating vendors, the right campaign structure and vendor model determines whether you increase direct bookings or simply accelerate spend with little measurable lift. This post breaks down vendor options, tradeoffs, and what to demand around measurement so your hotel PPC actually moves the needle. Why campaign structure matters for hotels Hotel PPC and…
digitalrpi
January 23, 2026
Hotel SEO Cost & Timeline for Destination Hotels Hospitality

Hotel SEO Cost & Timeline for Destination Hotels

Why hotel SEO matters when OTAs take margin Destination hotels face a two-front challenge: high acquisition costs through online travel agencies (OTAs) and intense competitive search intent from travelers planning trips. Investing in hotel SEO or hospitality SEO is about reducing dependency on OTAs by capturing direct, high-intent traffic that converts to bookings at a lower commission cost. For decision-makers — owners, general managers, and marketing directors — the question is not whether SEO works, but how much to invest,…
digitalrpi
January 23, 2026
Website development decision guide for extended-stay hotels Hospitality

Website development decision guide for extended-stay hotels

Decision breakdown: choosing the right website development approach for extended-stay hotels when tracking is unclear across channels Choosing the right website development approach for an extended-stay property is not just a creative brief — it’s a revenue decision. When analytics tracking is unclear across channels, design and engineering choices directly affect your ability to measure direct bookings, optimize conversion funnels, and manage distribution costs. This breakdown gives owners, general managers, and marketing directors the tradeoffs you need to evaluate vendors,…
digitalrpi
January 23, 2026