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digitalrpi

Website Development Choices for Renovated Hotels Hospitality

Website Development Choices for Renovated Hotels

If you’ve just finished a property renovation and your current website converts poorly on mobile, the decision you make about hotel website development will directly affect direct bookings, guest perception and your marketing budget. This guide breaks down practical options, real tradeoffs, and the questions to ask before hiring a digital marketing or digital advertising agency so your new physical product is represented by a fast, conversion-focused online experience. The choice that matters: a short framework Before comparing approaches, decide…
digitalrpi
February 20, 2026
When Paid Spend Fails: Revenue Management Shifts Hospitality

When Paid Spend Fails: Revenue Management Shifts

Why buyer intent matters more when paid spend stops lifting bookings For destination hotels—especially in competitive Florida markets like Orlando—buyer intent controls the conversion funnel. Guests at different intent stages behave differently: some are in long research cycles planning theme-park vacations or conferences; others are last-minute bookers responding to weather or flight changes. When paid advertising campaigns fail to produce measurable lift, you can’t simply turn up bids and expect demand to appear. Instead, you must reweight how you measure…
digitalrpi
February 19, 2026
Choosing Social Selling Training for Extended-Stay Hotels Hospitality

Choosing Social Selling Training for Extended-Stay Hotels

Related reading: Decision breakdown: choosing the right SEO approach for independent hotels when tracking is unclear across channels Extended-stay properties often generate steady bookings from corporate travelers, relocating families, and long-term contractors — yet many teams report a frustrating gap: strong social content and engagement, but little movement into confirmed stays. If you’re a hotel owner, GM, or marketing director deciding whether to invest in social selling training, this breakdown clarifies the practical tradeoffs between common approaches, expected timelines, measurement…
digitalrpi
February 18, 2026
Buyer Intent and Social Media Strategy for Competitive Metro Medical Practices Healthcare

Buyer Intent and Social Media Strategy for Competitive Metro Medical Practices

Why buyer intent changes the value of social media in competitive metro markets In dense metropolitan areas—Orlando, Miami, Tampa and beyond—medical practices face two simultaneous pressures: intense local competition and a patient journey that spreads across channels. That means the classic "track every lead to the last click" expectation breaks down fast. When you can't reliably attribute new patients to a single channel, social media for medical practices stops being a direct lead generator in the narrow sense and becomes…
digitalrpi
February 17, 2026
Hotel PPC: Using buyer intent to reduce OTA margin Hospitality

Hotel PPC: Using buyer intent to reduce OTA margin

Boutique hotels in competitive Florida markets are under pressure: online travel agencies (OTAs) command high commissions and often capture the highest-intent bookers. For owners, general managers, and marketing directors evaluating paid search vendors, the question isn't whether to run hotel PPC — it's how to make paid search measurably reduce OTA dependence and protect net ADR. This post explains the market realities, the strategic shifts that matter, what to measure, and the vendor tradeoffs you need to weigh before committing…
digitalrpi
February 16, 2026
Decision breakdown: choosing the right SEO approach for independent hotels when tracking is unclear across channels Hospitality

Decision breakdown: choosing the right SEO approach for independent hotels when tracking is unclear across channels

Choosing an SEO approach for an independent hotel is a decision with direct revenue implications. When tracking attribution across channels is unclear—phone bookings, OTA traffic, direct reservations, and walk-ins—your vendor choice determines whether SEO becomes a measurable profit center or an expensive experiment. This guide breaks down practical options, tradeoffs, timelines, and questions you should ask before signing a contract. Why unclear tracking changes the decision Unclear tracking raises the stakes because traditional performance signals (last-click conversions, GA goals) underreport…
digitalrpi
February 15, 2026
Mobile-first Hotel Website Development for Direct Bookings Hospitality

Mobile-first Hotel Website Development for Direct Bookings

Why buyer intent changes the brief for hotel website development For hotel owners, general managers, and marketing directors in competitive Florida markets — Orlando included — a website isn't just a brochure. When direct bookings are low and the site converts poorly on mobile, buyer intent shifts the decision criteria for hotel website development. Visitors arriving with high intent (searching "hotel near Orlando convention center" on their phone) expect instant answers: price, availability, nearby amenities, photos, and a frictionless booking…
digitalrpi
February 14, 2026
Scaling Revenue Management for Multi-Location Clinics Healthcare

Scaling Revenue Management for Multi-Location Clinics

Why revenue management needs to change when clinics grow When a single-clinic practice becomes a multi-location medical group, the revenue management strategy that worked at the start rarely scales. Growth multiplies variables: differing local demand curves, varied service mixes across sites, inconsistent data pipelines, and new stakeholder expectations. Owners and practice managers who treat expansion as "more of the same" quickly find pricing strategy, demand forecasting, and distribution strategy no longer align with reality. What was simple forecasting in Excel…
digitalrpi
February 13, 2026
Social Selling Training Costs & Timeline for Hotels Hospitality

Social Selling Training Costs & Timeline for Hotels

Destination hotels pour time and budget into social channels but often see little impact on bookings. That’s the trigger for most general managers and marketing directors to consider social selling training — not because they want to post better, but because they need social activity to contribute to revenue through relationship building and direct or assisted conversions. This post explains what drives cost and timeline when social content isn’t translating to bookings, what hotels misunderstand, and how to evaluate vendors…
digitalrpi
February 12, 2026
Social Media Cost & Timeline for Extended-Stay Hotels Hospitality

Social Media Cost & Timeline for Extended-Stay Hotels

Why social media still matters for extended-stay hotels when direct bookings are flat Related reading: When OTAs Take Too Much Margin: What a Real Hotel Paid Search Strategy Looks Like For extended-stay properties, hospitality social media is not just about immediate bookings — it’s about shaping long-term consideration, reducing dependency on OTAs, and feeding corporate and relocation channels that book longer stays. When direct bookings are flat, the right hotel social media marketing program can protect RevPAR and occupancy by…
digitalrpi
February 11, 2026